Efrat Rubin is not an artist easy to classify. His works span multiple media, an ever-expanding circle of expression that Rubin calls upon to realize his visions. Whether with his works in dance, video or painting, Rubin moves easily between artistic spaces, at home in a dance studio, gallery, theater or public arena.
“Entrance to visual art galleries is always free,” says Rubin over early morning coffee in central Tel Aviv, after giving birth to one of her two children at the nearby school. . âI wanted to use this model.
The atmosphere in the gallery will continue until the actual performances, explains Rubin. In addition to carefully selecting the artists who will participate, Rubin has given a lot of thought to the location in which each will present their work.
âIf I’m going to see Adi Boutrous play One More Thing at the Suzanne Dellal Center, it’s very different to see the same work on a basketball court,â she said. âShira Eviatar will be presenting Evyatar / Said in a library which is a whole different experience than seeing the same solo on stage. The idea here was to present the dance to a different audience in a different way.
In selecting the works that would be part of Re-site, Rubin had several questions in mind such as technology, tradition and the relationship between Arabs and Jews.
In fact, Rubin’s latest creation, titled Hi, Can I Help You ?, is an examination of the place of technology in our personal lives. It will be broadcast twice during the weekend.
The work is a collaboration with artists Uri Levinson and Iris Mualem.
Missing Faces by Iris Erez is another work that focuses on technology in post-corona existence.
âThere’s this nonsense about three artists hiding behind screens, playing with a screen on their face,â Rubin explains. “They slip pictures on their faces, and it changes the way you see them.”
Other works will be performed: Nap in Front of the Sea by Maayan Liebman Sharon, which is based on Nap in Front of the Knesset. âJaffa Beach is a very busy place,â says Rubin. âI think this work will be incredibly poignant in this location. “
Basma Bader and Yara Shaban will produce an in situ work on language. In this performance / installation, the two women write sentences in chalk, interweaving moments of intimate whispering with the audience in their action. âTheir piece seeks communication that doesn’t exist,â says Rubin.
She explains that Re-site is a long term project.
âWe submitted the concept of funding before the crown started – now it looks like it was 10 years ago,â she laughs. âWe had to postpone the event twice due to issues with the crown. We have received support from the National Lottery Organization (Mifal Hapayis). It was difficult to decide when to do it because we feared we would have to delay once again. “
Now, having landed on a date that looks likely to happen, Rubin carefully counts the number of registered audience members (the event is almost fully booked) and prepares to unveil what is likely to become an annual event.