Samsung has launched a partnership with the National Gallery Singapore to bring the museum’s artwork to people at home.
As part of the partnership, the South Korean tech giant will display 10 artworks in its Art Store for The Frame, its lifestyle TV collection. He hopes this will help The Frame owners better appreciate and understand the artistic heritage of Southeast Asia.
Works include Market Place by Chen Chong Swee, Boschbrand (Forest Fire) by Raden Saleh, Jetty at Sinde by U Ba Nyan, Singapore Waterfront by Georgette Chen and Barber by Ong Kim Seng.
The National Gallery Singapore will be Southeast Asia’s first museum in the Art Store, with its collection joining other works of art from the Louvre Museum in France, the Albertina Museum in Vienna, the Van Gogh Museum in Amsterdam and the Leeum Museum of Art in South Korea.
“Many of us leverage technology to fulfill our personal passions,” said Mark Kim, President of Samsung Electronics Singapore. “We are also seeing more and more examples of art and technology coming together, where artists, collectors and museums are exploring digital solutions to create and present their art.
“The Frame, which has gained popularity among homeowners around the world, allows consumers to enjoy art from the comfort of their homes. Through this collaboration with the National Gallery Singapore, we hope to introduce Singaporean and Southeast Asian art to more people through our Art Store.
There are plans to expand the collection for The Frame users in the future.